During the COVID pandemic, there was a significant demand for new content and e-commerce assets from brands. In response to this need, my sister, Paige and I proposed doing at home shoots for MOTHER denim. Seeing as we were quarantining together and Paige had an existing relationship with the brand, they agreed.

Utilizing our living space and our Chinatown neighborhood, we conceptualized, art directed, shot and edited over 100 looks and 25 social shorts. All creative lived on MOTHER’s website + social platforms.

Images art directed & photographed by Kelsey Reifler.
Styling and modeling by Paige Reifler.