Brand Urban is a real estate advisory / brokerage company that wanted an updated look & feel to give them a bit more polish and cater to their unique clientele; high end food/beverage and lifestyle brands.
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Freelance Creative Director & Designer
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Brand strategy
Vis ID book
Logo + icon
Website
Print + marketing collateral
Social guidelines / templates
The Challenge
Founded by 3 women, Brand Urban wanted their look to be sophisticated and unique but still feel like a real estate brokerage company. They all agreed that they did not want their brand to feel ‘ too feminine’, but wanted to have a bit of an edge to appeal to some of their luxury/fashion clients.
The Creative
Brand Urban is in the business of place making (re-imagining spaces to strengthen connections between people/place, and brand/place). Using geometric shapes acting as ‘windows’ as well as doorways/passageways within photography, the brand’s look is rooted in both transition and a sense of welcome.
Icon process: versions before landing on final mark
