Brenne is an award-winning female-owned whisky brand that aims to turn an aspiring Whisky drinker, into a confident and elevated Whisky drinker.
-
Freelance Creative Director & Designer
*Note that bottle design was created by DUFFY Studio -
Vis ID book
Updated label design
Print + marketing collateral
VIP package design
Neckers / counter cards
Cocktail recipe book
The Challenge
Female-owned, Brenne wanted to attract new [and/or] female whisky drinkers while also catering to the more seasoned whisky fan. Brenne did not want their brand to feel ‘ too feminine’, but wanted to feel more approachable than other brands while also remaining elevated. Single-malt and made in Cognac, Brenne wanted their branding to stand out from the crowd just like their story.
The Creative
Utilizing the classic French blue from Cognac differentiated the brand from other brands in the category, while grounding it in its birthplace. The use of the fleur-de-lis, gold filigree, and fine lines helped create a sophisticated French aesthetic which paired nicely with golden whisky hues and barrel wood tones more typically seen in the whisky space.
