Roverlund is a collection of durable, design-forward gear for pets and their people.
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Freelance Creative Director & Designer
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Brand strategy
Vis ID book
Photography specs/guidelines
Print + marketing collateral
Label/hang tag design
E-mail templates
Digital + social ads
The Challenge
Roverlund needed to streamline their look/feel before launching a new website and more product. One of many newly founded pet-gear brands in the post-covid era, they wanted a sleek and durable look with a touch of 80’s/90’s adventure ad nostalgia. The challenge was to brand them in a way that felt premium and design-forward while also utilitarian (the brand is for pets after all).
The Creative
Photography direction was focused on adventure, heavily influenced by vintage Patagonia and REI ads. Dark greens and blues paired with neon pops of color added playfulness and the touch of nostalgia we wanted, as well as 90’s style block typography. Sustainability is a key part of Roverlund and so I utilized kraft and recycled papers for all marketing materials, tags, and packaging.
